Big man is a fast food chain based in Africa. They wanted to create a set of vibrant and mouth-watering illustrations that represent the brand's fresh and fun approach to fast food.

The illustrations would be used across various marketing materials, such as menus, packaging, and in-store displays. The purpose is to capture the attention of customers focusing on the playfulness of the experience and emphasizing on the deliciousness of the food.

The palette should be an extension of the brand's primary colors : bright red and yellow. So we chose bold, warm colors that evoke a feeling of warmth and comfort, with a mix of flat, hand-drawn elements to maintain a youthful, approachable vibe.